Tag: content
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I’ve gradually wound down the many formal roles I’ve held over these past years. I’m left acutely aware of my relevance — and of any useful superpower. We all have such a thing. Indeed, it’s how I frame many a career advice conversation: what’s the one marketable strength you could be called upon to deploy…
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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