Tag: Kindle
-
This is a major (40+-page) update to Storyteller Uprising. It’s a reflection on the transformative developments that have occurred since I last revised the book in December 2011, including the largest Consumer Electronics Show in that event’s history, the ill-fated Kony 2012 campaign (a 30-minute online ad that over 100 million people watched), and the…
-
Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
-
Big changes are afoot in the e-book world. Apple is heavily rumored to announce a new publishing tool this week (a “GarageBand for e-books“). And Amazon has declared its new KDP Select program for Kindle books to be a huge success: Amazon Prime customers “borrowed” 295,000 e-books in December. I’ve made Storyteller Uprising available on…
-
Clearly, I’m a “parachute” journalist, jumping into this mammoth event for the first time and trying to make sense of all the tech — from computers to cars. But GeekWire’s Todd Bishop can’t even count the number of times he’s been to the Vegas show, he has attended so often. That’s why we checked in…
HRH MEDIA 