Tag: MCDM

  • Attention-grabbing through storytelling at SXSW

    “The unthinkable has happened – a tornado touched down in the center of Austin at the height of SXSW. The epicenter is at the Austin Convention Center, which has been reduced to rubble. You have a flock of frightened conventioneers who don’t know the city, aren’t sure who to listen to or where they should go,…

  • Why we just created a new graduate program in digital media and creative engagement for professionals

    I became an “accidental academic” six years ago when the University of Washington hired me to direct its graduate degree program in digital media (MCDM). I may have been a journalist and filmmaker who had been pushing the envelope with nascent digital and social media platforms, but did not know much about the academy, and had never…

  • The first (and last?) social media election: online resources and where to watch on second screen

    After the 2008 election, I hosted a conversation called “The First Digital President.” Barack Obama’s win was partially attributable to his online engagement and fundraising — primarily via a still-novel Facebook platform. But as a German news organization reported today: There are now ten times as many Facebook users and five times as many Twitter…

  • Am I a brand? And is that ok?

    It’s a constant struggle — that balance between bragging/TMI (Too Much Information) and the need to promote our abilities and presence in this chaotic communications ecosystem. We’ve discussed this on several occasions in our “Narrative & Networks in Digital Media” class, driven especially by our reference to Networked: The New Social Operating System. That given…