Tag: second screen

  • Onward! Digital media usage trumps TV so what’s the content strategy for my Howard Schultz interview?

    Wow. Quoting a new eMarketer report, AdAge declares the following: American adults this year will for the first time spend more time each day using digital media than watching TV Either way, we’re still couch potatoes — though it’s less obvious where we’re planting those potatoes thanks to our digital devices. Because TV viewership is…

  • Why I still do TV

    Yes that photo above is slightly over-the-top, with a slightly over-the-top statement, but I truly do believe in Seattle’s storytelling secret sauce. That’s because it’s a claim that goes beyond 20th century mass communication equivalencies of media (New York City) and entertainment (Los Angeles). It’s not just about the creation of content for consumption, but…

  • The first (and last?) social media election: online resources and where to watch on second screen

    After the 2008 election, I hosted a conversation called “The First Digital President.” Barack Obama’s win was partially attributable to his online engagement and fundraising — primarily via a still-novel Facebook platform. But as a German news organization reported today: There are now ten times as many Facebook users and five times as many Twitter…