Tag: Square

  • 10 new tech-related thoughts I must share after my trip to San Francisco

    I recently attended GigaOm’s Roadmap 2013 (“The Intersection of Design & Experience) in San Francisco. It featured high level talks with tech leaders, including the founders of Twitter, Tinder and Instagram. I also enjoyed a tour of Facebook HQ and a visit with the company’s marketing leadership, thanks to my former student, Cheryl Lowry, who’s…

  • Commerce as engagement? Starbucks pushes beyond classic earned, owned, paid media

    This is the second year that I’m co-teaching our foundational “Narratives & Networks in Digital Media.” graduate class with Mac Parks and Shay Colson. At its core (and also the premise to the MCDM/”Storyteller Uprising”): Successful communication depends on the creation of compelling content and sustained multi-platform  engagement by distributing this content through relevant networks. This…