Tag: MCDM

  • Commerce as engagement? Starbucks pushes beyond classic earned, owned, paid media

    This is the second year that I’m co-teaching our foundational “Narratives & Networks in Digital Media.” graduate class with Mac Parks and Shay Colson. At its core (and also the premise to the MCDM/”Storyteller Uprising”): Successful communication depends on the creation of compelling content and sustained multi-platform  engagement by distributing this content through relevant networks. This…

  • Why I want to help scientists tell their stories better

    “Can girls do that too and stuff?” my daughter Rose asked me, for the second time. We were both glued to the live YouTube feed of Felix Baumgartner’s awe-inspiring freefall jump from the edge of space, even as we were visiting Seattle’s Museum of Flight (which curiously, wasn’t screening the historic event anywhere). My four…

  • What’s a “pro” anyway?

    Microsoft’s freshly announced Surface for Windows 8 Pro; Apple’s slightly-less freshly announced (it was last week after all — almost ancient tech history) Macbook Pro with Retina Display. Both a mouthful of names, both differentiated from their “amateur” brethren with a higher price, higher resolution and of course, the all-important “Pro” suffix. As I consider myself…

  • Epic storytelling, name dropping, and a 30-course dinner

    Over the years, some of my students have asked me to recount stories from my “glory days” when I traveled the world on behalf of a TV news network. I always resisted, because I never liked it when the old-timers would do that at the bar after a hard day of reporting — as if…