Tag: social media
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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The New York Times nails it today: “personal data is the oil of the digital age.” It has a price, and it serves as currency. Except that we’re all expected to give it away in return for services like Facebook or Gmail, which we believe is a fair trade. Or we don’t think about it…
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So what’s with “People in my neighborhood” anyway? At first, it was to tell some short stories about interesting people I meet on a regular basis. And it gave me the opportunity to show off a wonderful new Olympus 45mm 1.8 micro four-thirds portrait lens (for that beautifully shallow depth-of-field as you can see with…
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After the Consumer Electronics Show binge in Las Vegas last week, the guilt and remorse settle in — kind of like the day after Thanksgiving. Was it too big? Too flashy? Why did we collectively gorge on stuff that we don’t really need? Shouldn’t we reflect more upon the slave labor that makes these toys…
HRH MEDIA 