Tag: storytelling

  • TL;DR? My three imperatives to tell the story in 2014

    A final 2013 expedition took me to Brussels to lead a number of sessions for the European Commission’s “Telling the Story” conference, with 800 participants. After these talks, and my happy hour keynote for the Belgian chapter of the IABC, I recognize that these three imperatives had the most impact upon my audience, which I’ve…

  • Why I still do TV

    Yes that photo above is slightly over-the-top, with a slightly over-the-top statement, but I truly do believe in Seattle’s storytelling secret sauce. That’s because it’s a claim that goes beyond 20th century mass communication equivalencies of media (New York City) and entertainment (Los Angeles). It’s not just about the creation of content for consumption, but…

  • A Storyteller’s Seven Hard Truths to Manipulation in a Networked World

    This is a major (40+-page) update to Storyteller Uprising. It’s a reflection on the transformative developments that have occurred since I last revised the book in December 2011, including the largest Consumer Electronics Show in that event’s history, the ill-fated Kony 2012 campaign (a 30-minute online ad that over 100 million people watched), and the…

  • My top 3 recent “must-consume” pieces of pop culture storytelling

    1. 11/22/63 Stephen King: “On November 22, 1963, three shots rang out in Dallas, President Kennedy died, and the world changed. What if you could change it back? Stephen King’s heart-stoppingly dramatic new novel is about a man who travels back in time to prevent the JFK assassination—a thousand page tour de force.” I may have…