Category: Book Content
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A fascinating development today: advocacy group Invisible Children just released an update to its KONY 2012 viral video. The new film, “Move” calls on supporters to march on Washington D.C. on November 17th to lobby politicians to keep searching for the Ugandan warlord, Joseph Kony. Frankly, it’s a courageous move by a group whose remarkable…
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This is a major (40+-page) update to Storyteller Uprising. It’s a reflection on the transformative developments that have occurred since I last revised the book in December 2011, including the largest Consumer Electronics Show in that event’s history, the ill-fated Kony 2012 campaign (a 30-minute online ad that over 100 million people watched), and the…
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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Big changes are afoot in the e-book world. Apple is heavily rumored to announce a new publishing tool this week (a “GarageBand for e-books“). And Amazon has declared its new KDP Select program for Kindle books to be a huge success: Amazon Prime customers “borrowed” 295,000 e-books in December. I’ve made Storyteller Uprising available on…
HRH MEDIA 