Category: Ideas We Like
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I vowed last year not to return to SXSW’s “Tricorder Nation” of interactive cool dudes head down in their devices. So how funny it is that I attended actor/educator LeVar Burton’s keynote tonight at SXSW Edu. No the former Star Trek Next Generation star didn’t have any Trekkie technology on hand, but he certainly talked…
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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So what’s with “People in my neighborhood” anyway? At first, it was to tell some short stories about interesting people I meet on a regular basis. And it gave me the opportunity to show off a wonderful new Olympus 45mm 1.8 micro four-thirds portrait lens (for that beautifully shallow depth-of-field as you can see with…
HRH MEDIA 