Category: Ideas We Like
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A different kind of geek parade now descends upon Austin as SXSW Edu wraps up and SXSW Interactive revs up. I’m overlapping between the two events to welcome our MCDM Flip The Media SXSW team (check out our blog redesign!), connect with some friends at a Starbucks Speed Pitch session, and to attend an O’Reilly…
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I vowed last year not to return to SXSW’s “Tricorder Nation” of interactive cool dudes head down in their devices. So how funny it is that I attended actor/educator LeVar Burton’s keynote tonight at SXSW Edu. No the former Star Trek Next Generation star didn’t have any Trekkie technology on hand, but he certainly talked…
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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So what’s with “People in my neighborhood” anyway? At first, it was to tell some short stories about interesting people I meet on a regular basis. And it gave me the opportunity to show off a wonderful new Olympus 45mm 1.8 micro four-thirds portrait lens (for that beautifully shallow depth-of-field as you can see with…
HRH MEDIA 