Category: Ideas We Like

  • LeVar Burton, SXSW and Storytelling

    I vowed last year not to return to SXSW’s “Tricorder Nation” of interactive cool dudes head down in their devices.  So how funny it is that I attended actor/educator LeVar Burton’s keynote tonight at SXSW Edu.  No the former Star Trek Next Generation star didn’t have any Trekkie technology on hand, but he certainly talked…

  • Why I gave away 2,000 books: connection is king, content as calling card

    Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…

  • Facebook is dead to me: long live Facebook!

    So what’s with “People in my neighborhood” anyway?  At first, it was to tell some short stories about interesting people I meet on a regular basis.  And it gave me the opportunity to show off a wonderful new Olympus 45mm 1.8 micro four-thirds portrait lens (for that beautifully shallow depth-of-field as you can see with…

  • As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal. Yet with the rise of social media and the rapid…