Category: Ideas We Like

  • An interesting New York Times analysis on how Obama is losing his way (and the faith of Americans) because of his muddled narrative.  Maybe he needs that one logline that’ll simplify everything for us?  (I think “Yes We Can” has been crossed off the list). “You’ve got to have a clear, easy to understand story,”…

  • Boring, formulaic, and poor story structure.

  • For years, I only knew of George Lucas’ 1977 cinematic sci-fi breakthrough as “Star Wars.”  Then I found out that it was part of a trilogy.  But wait, Lucas had a plan all along.  Believe it or not, this tale of an oppressed rag-tag alliance looking to overturn an overly orderly, hierarchal monopolistic political system…

  • First, watch this video. And then read MCDM Storytelling friend Liz Norville’s explanation of why it’s an intriguing take on storytelling, and some of the background behind the story itself.