Category: Social Media
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This is the second year that I’m co-teaching our foundational “Narratives & Networks in Digital Media.” graduate class with Mac Parks and Shay Colson. At its core (and also the premise to the MCDM/”Storyteller Uprising”): Successful communication depends on the creation of compelling content and sustained multi-platform engagement by distributing this content through relevant networks. This…
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“Can girls do that too and stuff?” my daughter Rose asked me, for the second time. We were both glued to the live YouTube feed of Felix Baumgartner’s awe-inspiring freefall jump from the edge of space, even as we were visiting Seattle’s Museum of Flight (which curiously, wasn’t screening the historic event anywhere). My four…
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A fascinating development today: advocacy group Invisible Children just released an update to its KONY 2012 viral video. The new film, “Move” calls on supporters to march on Washington D.C. on November 17th to lobby politicians to keep searching for the Ugandan warlord, Joseph Kony. Frankly, it’s a courageous move by a group whose remarkable…
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My biggest “wow” from yesterday’s Seattle Chamber Interest in Pinterest event (which I moderated), was how locally-based Allrecipes.com has migrated its social engagement away from Facebook to the new visual platform (which is now the 3rd most popular online social network). That’s even as Bloomberg reports today that Pinterest referral sales on Amazon (via Zappos) are…
HRH MEDIA 