First, watch this video. And then read MCDM Storytelling friend Liz Norville’s explanation of why it’s an intriguing take on storytelling, and some of the background behind the story itself.
Advertisers view social media as important because online they can seek out people who have an affinity for the brand and engage them in a meaningful discourse that lasts longer than 30 seconds. Many times these people pass along information to their friends. Online tools give marketers the ability to track the “pass alongs.” Communication…
HRH MEDIA 