HRH MEDIA

Storyteller Uprising

recent posts

  • Am I a brand? And is that ok?

    Am I a brand? And is that ok?

    It’s a constant struggle — that balance between bragging/TMI (Too Much Information) and the need to promote our abilities and presence in this chaotic communications ecosystem. We’ve discussed this on several occasions in our “Narrative & Networks in Digital Media” class, driven especially by our reference to Networked: The New Social Operating System. That given…

  • Commerce as engagement? Starbucks pushes beyond classic earned, owned, paid media

    Commerce as engagement? Starbucks pushes beyond classic earned, owned, paid media

    This is the second year that I’m co-teaching our foundational “Narratives & Networks in Digital Media.” graduate class with Mac Parks and Shay Colson. At its core (and also the premise to the MCDM/”Storyteller Uprising”): Successful communication depends on the creation of compelling content and sustained multi-platform  engagement by distributing this content through relevant networks. This…

  • Why I want to help scientists tell their stories better

    Why I want to help scientists tell their stories better

    “Can girls do that too and stuff?” my daughter Rose asked me, for the second time. We were both glued to the live YouTube feed of Felix Baumgartner’s awe-inspiring freefall jump from the edge of space, even as we were visiting Seattle’s Museum of Flight (which curiously, wasn’t screening the historic event anywhere). My four…

  • Fame or authenticity? What’s more valuable for storytelling?

    Fame or authenticity? What’s more valuable for storytelling?

    A fascinating development today: advocacy group Invisible Children just released an update to its KONY 2012 viral video.  The new film, “Move” calls on supporters to march on Washington D.C. on November 17th to lobby politicians to keep searching for the Ugandan warlord, Joseph Kony. Frankly, it’s a courageous move by a group whose remarkable…