HRH MEDIA

Storyteller Uprising

recent posts

  • Joseph Campbell

    I’m presently revisiting the excellent Bill Moyers’ PBS interviews with Joseph Campbell. I typically rely on Campbell and Aristotle to discuss the importance of storytelling structure — and how in that structure, we reveal the universal appeal of story itself.  I just discovered this interesting interchange: Campbell: What all the myths have to deal with…

  • Pepsi’s Big Gamble: Ditching Super Bowl for Social Media – ABC News

    Advertisers view social media as important because online they can seek out people who have an affinity for the brand and engage them in a meaningful discourse that lasts longer than 30 seconds. Many times these people pass along information to their friends. Online tools give marketers the ability to track the “pass alongs.” Communication…

  • Trust and Engagement

    By MCDM friend Eric Weaver.  Especially interesting observations about social media, the recession, and trust. (i.e. our relationships matter more than ever when it comes to making high-risk decisions).

  • The Year in Review through Google Wave