• Advertisers view social media as important because online they can seek out people who have an affinity for the brand and engage them in a meaningful discourse that lasts longer than 30 seconds. Many times these people pass along information to their friends. Online tools give marketers the ability to track the “pass alongs.” Communication…

  • By MCDM friend Eric Weaver.  Especially interesting observations about social media, the recession, and trust. (i.e. our relationships matter more than ever when it comes to making high-risk decisions).

  • Do Americans distrust their powerful institutions more than ever?  And what impact does this distrust have on our lives? This sentiment was a powerful underlying theme to our Independent America film — that we have lost faith in government and corporations after Enron, Iraq, Katrina.  And it has to be a central component of my…