From Word to Half-Life: engage and sell through story

Here’s an excerpt from my interview with Seattle tech pioneer Monica Harrington on how she has engaged communities for decades, using storytelling to sell new products — from Microsoft Word, to Valve’s Half Life, Picnik and now the new social network Intersect.  The full episode will be available on Wednesday, December 29th, airing on UWTV at 9 p.m., and online.