Is there such thing as too much technology?

Hanson Hosein

Here’s the video from the compelling panel that I hosted at the Microsoft Imagine Marketing Leadership Summit.  Panelists included Lili Cheng from Microsoft FUSE Labs, NYU’s Dalton Conley (author of Elsewhere, USA) and cultural anthropologist Mimi Ito.  Of course we agreed that it wasn’t as bad as the somewhat polemic session title indicated, “It’s not the screen that matters, it’s what’s happening on the screen and how it integrates in the rest of the kid’s life.” Ito adroitly pointed out.  When does it become real?  The key for storytellers as communicators (marketers, journalists, publicists) is to figure out when that integration into the “real” happens and deliver something meaningful and relevant that inspires action.  Yup, Return on Investment

Is There Such Thing as Too Much Technology? from Hanson Hosein on Vimeo.

An invigorating panel that I moderated at the 2011 Microsoft Imagine Marketing Summit.

2 comments

  1. Love the discussion that Dalton Conley, his articulation on the underlying social structures and anxiety around consumption and on the shift to Cause Marketing taking an increasingly larger role in the Social Space (this is one of my focuses and interests – I recently worked with launching Seattle’s @IdealNetwork) and Cause Marketing as a Tension Release for Consumer Behavior. Lili Cheng’s follow up comments on consumption, people want to participate more, the more ways we give people to participate the more Engaged they are.

    Also love Mimi Ito’s discussion and comments on Ethic of Social Responsibility.

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