Category: CES
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This is a major (40+-page) update to Storyteller Uprising. It’s a reflection on the transformative developments that have occurred since I last revised the book in December 2011, including the largest Consumer Electronics Show in that event’s history, the ill-fated Kony 2012 campaign (a 30-minute online ad that over 100 million people watched), and the…
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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A new episode of Four Peaks, and particularly specific to the premise of Storyteller Uprising (as I conclude in my commentary). Gaming. Music. Movies. The Pacific Northwest has become a hotbed for compelling entertainment. But this content is so much more than just play: some of our region’s creative leaders have identified its ability to…
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I always enjoy passing by the new Gates Foundation campus. I like the inspired architecture, the central location (in the shadow of the Space Needle and the Experience Music Project). And I see it as Seattle’s own 21st century United Nations. So it was nice to be invited for the official opening of the new…
HRH MEDIA 