Category: Social Media
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I direct a highly-respected graduate program for professionals looking to engage and persuade through digital platforms. Over the last decade, that technology has severely disrupted business models that were once held sacrosanct in the industrial age: journalism, music, politics, mass communications. We no longer need institutional permission to create media and connect to strangers who actually want…
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The March episode of Four Peaks just flowed when we recorded it. This is how we framed it: Creative, intellectual and artistic pursuits lead to a fresh perspective and an entrepreneurial mindset. We’ll talk to renowned photographer Chase Jarvis, whose “Seattle 100” profiled influencers from industries that collectively bring a $13 billion in economic benefit…
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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So as I’ve publicly declared, I’ve decided to end my Facebook life, only to rise again, tabula rasa (easier than “Timeline scrubbing” as one of my students put it). It’s not a step that I took lightly. But it was certainly easier than going through five years of updates and media to figure out what…
HRH MEDIA 