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What’s in a brand? Why do we need a brand? Is “brand” even the right word? In the coming months, I’ll be working with the Seattle Metropolitan Chamber of Commerce to lead a conversation around my region’s identity on the global stage. Thanks to the hyper-competitive impact of globalization (and sometimes, “no thanks” to it), we find…
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I realize that I need to truly rise to the occasion for an upcoming season of public appearances. I succeeded Ariana Huffington and Julep’s Jane Park as the August keynote for Zillow’s Speakers Series, with the company’s CMO as my host and its CEO live-tweeting the event. I interviewed Silicon Valley’s “most feared” journalist, Re/Code’s Kara Swisher in Portland as opening…
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I surprised myself by buying the last available ticket at the last minute to see an electropop group I had deliberately disregarded during my Guitar God childhood. But recently, I had acquired a few of Kraftwerk’s classic albums (ironically on vinyl). John Cook’s post at GeekWire alerted me to Kraftwerk’s presence in my town and…
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UPDATE: My teaching colleague Brent Friedman and I decided to choose both books for our class. Brent is a successful Hollywood sci-fi writer, transmedia storyteller (especially for the Halo series), and now mobile network platform startup co-founder. We agreed that science fiction can be as relevant as fiction…
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