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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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The New York Times nails it today: “personal data is the oil of the digital age.” It has a price, and it serves as currency. Except that we’re all expected to give it away in return for services like Facebook or Gmail, which we believe is a fair trade. Or we don’t think about it…
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A new episode of Four Peaks, and particularly specific to the premise of Storyteller Uprising (as I conclude in my commentary). Gaming. Music. Movies. The Pacific Northwest has become a hotbed for compelling entertainment. But this content is so much more than just play: some of our region’s creative leaders have identified its ability to…
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So as I’ve publicly declared, I’ve decided to end my Facebook life, only to rise again, tabula rasa (easier than “Timeline scrubbing” as one of my students put it). It’s not a step that I took lightly. But it was certainly easier than going through five years of updates and media to figure out what…
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