Tag: Seattle
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Content: The New Marketing Equation View more documents from Altimeter Group Network on SlideShare Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience.…
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I have several “remote offices.” One that I haven’t used in a while is Canal Street Coffee, in Seattle’s Fremont neighborhood. But on this day of meetings, it’s where I started. First I met with Mariana Llamas Cendon, who was in my Narratives & Networks class last quarter (for a great “behind the scenes on…
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Dunno why, but since I entered academia five years ago, the number of meetings that I attend has multiplied exponentially. Happily most of these meetings are with ridiculously photogenic and provocative personalities. So here’s a little Storyteller Uprising experiment. I’m going to take random photos of the people I meet with over the next while…
HRH MEDIA 