Category: Book Content

  • Terrific insights on Media Space TV from transmedia storytelling (a.k.a. “multiplatform storytelling”) guru Brent Friedman, the importance of gaming, and how the Pacific Northwest has the right technological infrastructure to support this form of narrative. Also watch the Four Peaks salon that followed on net neutrality here.

  • Call it my inability to abandon my breaking news background as a former TV journalist.  But I’m enamored with the notion of a “news peg” to galvanize attention around a particular issue. Our MCDM program did it with Wikileaks in December with “Open Secrets” and the news gods have smiled upon us again, ahead of…

  • Printed edition via Amazon Printed edition via UW Book Store Kindle edition iPad/iPhone edition Nook edition Sony Reader edition Multiple formats Or read the free PDF below:

  • Here’s an excerpt from my interview with Seattle tech pioneer Monica Harrington on how she has engaged communities for decades, using storytelling to sell new products — from Microsoft Word, to Valve’s Half Life, Picnik and now the new social network Intersect.  The full episode will be available on Wednesday, December 29th, airing on UWTV…