This former TV journalist once relied on the front page of the New York Times to set the agenda for his day, particularly when it came to international conflict. So I’m surprised to see how 4/5 headlines from today’s front page so comprehensively reflect my present emphasis on technology, communication and persuasive connectivity. Yes, old habits die hard. I still subscribe to the print edition of the Sunday New York Times (along with the Wall Street Journal, The Economist, Fast Company, Wired, The Atlantic, Esquire, Seattle Business, Arcade, Bicycling, and Rolling Stone — I read them all). Yet, I’m glad I do as I probably would not have noticed this confluence on my tablet (especially with the Times’ ongoing obsession with what shows up on page A1, according to its Innovation Report). It’s also a reflection of the evolution and growth of my own graduate program in digital media to a more expansive one in content, creativity and leadership. These are all subjects that we might discuss in my Communication through Digital Media & Networks class that I’m teaching this fall:
Campaigns Find Ad Space Finite, Even on the Web
YouTube ad space is sold out in certain states as digital matures. Targeted communication has as much currency as old-school TV now.
Is E-Reading to Your Toddler Story Time, or Simply Screen Time?
As mobile technology changes our traditional media habits, what does it mean for how we parent, and how we learn?
At Forlorn Urban Churches, Mass Gets Crowded in a Flash
Rust Belt congregations are using social media to reinvigorate interest in near-abandoned churches — thereby renewing their relationship with their faith.
Amid Ebola Crisis, Liberian Army Sees Its Chance at Rebranding
It’s amazing that even a country’s army needs to consider its brand, and consequently its relationship with its constituents. Here, Liberia’s army has the opportunity to “flip the script” in how it’s perceived. We are shifting our relational expectations as we grant the world a 24/7 invitation to our lives through this new bodily organ that is our mobile technology. We expect to communicate with strangers, organizations, and brands. We expect to hear back from them. And we expect a well-designed interface in any online-facilitated interaction.